Paid ads can be a game-changer—if they’re done right. If you’re not seeing conversions, it’s time to look at your targeting, timing, and messaging. First, make sure your ad targets the right audience. Use precise demographics, behaviors, and interests to ensure you’re reaching people who care. Second, time matters. Running ads when your audience is active—especially during peak engagement hours—can double their impact. Lastly, your message should be simple and clear. Highlight the key benefit and call to action, giving users a compelling reason to click. These three small changes can help you see better returns on every ad